ECommerce pertains to goods or services’ trading over digital channels and platforms. It is a revolutionized form of business that has swept off many hurdles of physical storefronts. In general, eCommerce has helped us to create, transform, and redefine business transactions amongst businesses as well as business to consumer.

Some of the major forms of eCommerce are inclusive of B2B (business to business), B2C (business to consumer), B2G (business to government), C2C (consumer to consumer), and m-Commerce (mobile commerce).

And, many experts predict a glorious and promising future of eCommerce ahead. In the foreseeable future, eCommerce is going to become the most powerful tool of sale. Adding to this,

As per Statista report on retail eCommerce sales worldwide, it is anticipated that there shall be a growth of 4.88 trillion USD by the year 2021 as compared to 2.3 trillion in 2017.

These figures are definitely looking lucrative yet are constantly being associated with immense competition and challenges. To combat those, every startup or existing retailer needs to avoid some of the common mistakes while aiming to sell in such a thriving industry.

Let’s get started with a few of them below:

➢ Choosing incapable and wrong eCommerce platform

Choosing an eCommerce platform is a crucial aspect of selling only. It can be referred to as a web interface that allows you to showcase your products and interact with your target audience.

Your eCommerce business can actually make or break your business, so you need to be attentive to every small detail of it. First, you need to realize your target niche (product line and consumer base) and then choose the platform accordingly.

Further, you need to be assured that your chosen eCommerce platform needs to be scalable enough in terms of functionality and features for growth. Despite starting up as an SME, it would not be true to state that you will not wish to grow your business in future.

Some business professionals tend to make this mistake of choosing cheap hosting and eCommerce plans in the starting and further, they tend to fail to make it support heavy web traffic and products.

So, it would be best practice to choose extremely scalable platforms like Magento that can support scalability to a great extent. In case, you are an existing client and looking for growth then you can still choose migrate to Magento services in contemplation of enjoying a vast ocean of opportunities.

➢ Lack of Custom and intuitive UX

Your eCommerce website should be a perfect blend of user-experience and your product offerings. You can simply choose a layout or UX that displays your services greatly but lacks when it comes to user-end.

Confusing navigation, hard to find content, broken links etc. are enough to make your users frustrated. Therefore, to avoid such issues, you should opt for seamless user experience for your consumer base that helps them to achieve the requisite information easily that they are looking for. Practicing this shall definitely help you to bring more sales to your business.

➢ Not optimizing for Search Engines

Search engines play a vital role in today’s technology-driven world. Almost everyone search tools like ‘Google’ or ‘Bing’ etc. to get the answers to their queries.

Be it online shopping or booking movie tickets or any other services, consumers tend to explore search engines first and it’s their tendency to trust the results that show on the top of first page. Adding to this, it doesn’t only increase web traffic but also ensures conversions.

Thus, your sole aim while selling online should remain to be amongst those top results of search engines. “SEO”, Search engine optimization is the answer to this riddle of ranking high while attracting organic web traffic.

SEO and users should always remain on the top of the priorities while setting up only. Developing a website and then performing SEO tweaks should not be the option for you. In fact, you should develop each and every web page of your website from the aspect of SEO.

Final Words

Setting up online is not an easy task and shouldn’t even considered to be so. If you fail to project your online offerings in an effective, you tend to fall sooner.

So, it is advisable to take every step wisely while avoiding eCommerce pitfalls as mentioned in this writing. For more information, you can always consult an eCommerce expert who can provide you with a better scenario of the same.