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Effective SEO tips for your Magento 2 store

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  • Effective SEO tips for your Magento 2 store

    Search Engine Optimization (SEO) in general is a vast subject to cover in a single blog post, optimization requires patience and experience. We will just deal with the seo tips can take to optimize their Magento stores for better SERP (search engine results page) rankings.

    One thing to note is that e-commerce stores (running Magento or on any other platform) have to face a tough keyword competition as similar products are usually on sale on high traffic online stores, achieving the Domain or Page Authority for the product keywords is a slow process and if you are running a business, it is wise to hire a professional unless you are an SEO expert yourself.
    Luckily Magento has some cool backend options to make them search engine friendly, let me show some of effective one’s. You can see Effective SEO tips for your Magento 2 here
    1. Make your URLs clean and clear

    Always use common characters and product related words for your URLs! It helps your links to be human readable too. Magento by default supports to simplify URLs. Go to : System => Configuration => Web => Search Engines Optimization.
    Enter “URL Options” menu, set “No” for “Add Store Code to URLS” to avoid store codes being added to your URLs
    Enter “Search Engine Optimization” menu, set “Yes” for “Server URL Rewrites” to remove “index.php” from your URLs.
    2. Allow search engines to index your sites

    Click through System => Configuration => Design => HTML Heads, and then change the “Default Robots” setting to “INDEX, FOLLOW”. You can also try this useful free Yoast Metarobots Magento extension to add nofollow specific non-content pages.
    3. Use metadata

    Update default metadata info for your store. It is recommended to avoid using the same metadata info for all pages. For example, metadata description for your site will not be appropriate for your specific product pages. Google and others show the metadata description below the link in the SERP. A description relevant to the searched keyword would surely convince the user to follow your link.
    Enter Admin Panel Panel (System => Configuration => Design => HTML heads) and define generic rules for the whole site. To set the title and metadata on a page to page basis, go to individual categories and product pages in the catalog section of Admin Panel.
    Writing concise descriptions with relevant key words for your new categories, products and services help search engines to match user search query to your product link.
    label your files correctly. For example, Instead of “img2345_seo435.jpg”, image name as “gift_ribbon_pink.jpg” makes more sense for everyone. This should always be followed with “alt” tag for the image file in question.
    Creating a “URL Key” so that the URLs are specific for the product keyword.
    4. Eliminate Duplicate Contents

    Don’t dive your site in the ocean of duplicate contents! Magento allows you to sort and easily navigate them all to categories.
    Here to dismiss the duplications in URLs, click through System => Configuration => Catalog => Search Engine Optimization and set “No” for “Use Categories Path for Product URLs”.
    To avoid duplicating contents in case your items show off in various categories, set “Yes” to both “Canonical Link Meta Tag” boxes. Google do not like duplicate contents
    5. Google XML Sitemap Generator

    Google XML Sitemap is an effective method to communicate with Google search engine. Through the XML sitemap, the structure and essential contents of your web site can be indexed directly.
    A huge utility of Magento is that the system enables its own Google XML sitemap generator to help you create and submit an XML sitemap to Google with ease. Click through System => Configuration => Google Sitemap to select your own priority and configure the frequency and the time you want the XML sitemap to be generated. Just save the “sitemap.xml” file to the root level of your server.
    To automate the work, just click through System => Configuration => Google Sitemap to hand in your sitemap automatically: Enter “Generation Settings”, enable sitemap generation and define the frequency according to your e-store frequency. Thus each time you get your web site update, Google gets your sitemap update, too.
    Set sitemap settings upon adding a new category, product or page, so that the sitemap presents all the new items for sure.
    6. Analytics Integration

    Google Analytics Integration supplies the statistic not only about your visitors but also the keywords and traffic source. You can also see your best performing products and pages.
    To enable Google Analytics Integration in your Magento system, click through System => Configuration => Google API.
    Set “Yes” for “Enable option” and submit your Account Number.
    If you have any seo tips productive, let’s share for every!!

  • #2
    Great tips. I know that content plays important role in website creating.
    Last edited by SummerHAze; 01-06-16, 11:59 AM.


    • #3
      You have provided significant points here . All these points like Content ,meta data ,search engine friendly store ,Google XML Sitemap Generator plays crucial role for effectively selling your online products . Along with these points , Your store need to be on first page for increasing your store visitors. There are many online marketing firms that delivers qualitative services to their clients. There are many useful resource available online for getting more ideas and tips .


      • #4
        Magento has some good options to make them search engine friendly. You can see 6 effective SEO tips for Magento store here:

        - Allowing search engines to index your sites
        - Making your URLs clean and clear
        - Eliminate Duplicate Contents
        - Updating Title, Metadata Tags
        - Analytics Integration
        - Google XML Sitemap Generator


        • #5
          Regarding duplicate content issues, they can also occur because of:

          - Product filtering
          - Product sorting
          - Pagination
          - Variation of the same product

          Check this article to learn how to fix them: How to Fix Common Duplicate Content Issues in Magento
          Here, in MavenEcommerce, we audited hundreds of Magneto websites during past few months and more than 95% of them had issues with duplicate content.


          • #6
            Magentocommerce Also has some Ultimate XML Sitemap Extension for SEO Point of View -
            © 2015 Magento, Inc. All rights reserved.


            • #7
              Read this article, guys, seriously


              • #8
                It's so informative. Thanks for sharing.


                • #9
                  nice tips I will try them.


                  • #10
                    What about link building? Is it effective for magento websites? I am not an expert, especially when it comes to seo, just planning to order links at and want to hear different opinions.


                    • #11
                      Yes SEO is big topic to cover all the point in Magento online store, in this discussion forum coved everything I would like to add one more

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