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Is search engine optimization becoming more important than navigation optimization?

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  • Is search engine optimization becoming more important than navigation optimization?

    Magento sites should have highly qualified created content and effective keywords (related articles, comments, etc.) in order to be at top of the most popular search engines. Nowadays, Search Optimization is an important key on the way to success. You should be sure that your content can be easily found on the major search engines.
    You know that Internet is like a huge library, so you need to title your content effectively.

    What factors should be paid attention to for making your content to be effectively found on the web in the first place:
    a) Your titles.

    b) The quality, quantity and freshness of your content.

    c) Whether other sites are linking to it or not.

    Of course, there are a hundreds of different other factors trying to optimize your Magento site visibility online, but the sense of them all comes down to those three points above.
    Certainly, if you provide extremely effective complementary navigation features in your Magento store, it will increase the staying your customers there. Using improved navigation, you can optimize customers’ search. People like to return to the sites which save their time and provide the necessary things.

    Nowadays, navigation is created basing on the “home page” or “main page” because it gives a user an opportunity to visit/travel you from the main/home page to all the pages of your Magento (not only) site. Also, it helps you to understand where the customer’s location is at the moment.
    You can use breadcrumbs for you navigation, but we advise to use Ajax technology, for example, for category pages and attribute filters. It saves time and doesn’t make the search process be so annoying.

    The improved navigation should also support SEO optimization. So, such things as friendly URLs and preventing Google from indexing the pages will be very helpful for your site.
    Of course, search engine optimization can take the first role in any Magento site improvement, but the enhanced navigation with more interesting features should not be missed too. You can try it too:
    http://www.gomage.com/extensions/gom...avigation.html

  • #2
    While SEO is important to make sure that you are visible on search engine and your site is drawing enough traffic, proper navigation is a MUST to make sure that you guide them in such a way that browsers become customer.

    - The rule to live by is "make things properly visible on each page" that your visitors must see.
    - A consistent navigation model through the entire website is another important factor.
    - Breadcrumbs are very useful in guiding the visitors to and fro in your website
    - Including a sitemap in your website helps users to easily locate what they are looking for.
    - Keyword linking should never be ignored. Throughout your content never miss to link important keywords to your desired landing pages.

    With smooth navigation make sure that you have well defined call to action; because that is the most important factor to increase the conversion rate!

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    • #3
      Both solves different purpose SEO is important for improving visibility in search engines for large traffic.And Navigation improve the usability of website and hold traffic for long time.

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      • #4
        Originally posted by sam.mofluid View Post
        While SEO is important to make sure that you are visible on search engine and your site is drawing enough traffic, proper navigation is a MUST to make sure that you guide them in such a way that browsers become customer.

        - The rule to live by is "make things properly visible on each page" that your visitors must see.
        - A consistent navigation model through the entire website is another important factor.
        - Breadcrumbs are very useful in guiding the visitors to and fro in your website
        - Including a sitemap in your website helps users to easily locate what they are looking for.
        - Keyword linking should never be ignored. Throughout your content never miss to link important keywords to your desired landing pages.

        With smooth navigation make sure that you have well defined call to action; because that is the most important factor to increase the conversion rate!
        Completely agree with the post. Everything is true and up-to-date. One can observe all the described techniques on Webcom Media website, we did our best to get the utmost effect of SEO services done for the site.
        Welcome to Webcom Media - an Internet marketing agency in Russia which provides a full range of SEO, PPC and SMM services to promote your business online

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        • #5
          I think both are important for a successful business. SEO is must, but we can't neglect the navigation optimization.
          Here, are some important SEO tips.

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          • #6
            hi, Magento sites are used to highly qualified so your content can easy toon the major search engines.

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            • #7
              SEO is increasing your site visibility in search engine and navigation is use to guide your visitors.

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              • #8
                SEO keywords are improve your site maps and the site are top level visitor are increses in top sites,

                keyword analyzed and using the method of your sites.

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                • #9
                  SEO has its own important. without SEO you can grow your online business. and somewhere i feel that navigation optimization is part of SEO.

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                  • #10
                    Certainly yes! It's more organic

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                    • #11
                      No, Navigation is no important Search Engine Optimization, its improve user experience
                      Last edited by william.victor; 26-12-15, 06:40 AM. Reason: spelling mistake

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